Design Director

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Responsibilities:

• Team setup and team management across 2 business units and 11 squads in Brazil and Argentina, totaling 21 individual contributors.
• Define business strategy, product roadmap, and pipeline prioritization in collaboration with C-levels and directors.
• Establish the design vision, work process, and UX guidelines for all Nuvemshop's products.
• Project leadership with technology, product, marketing, and data science teams.

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Achievements:

• Established a new business unit from concept to monetization within 3 months, by collaborating  with Product and Technology directors in strategy, roadmap, features definition, and wireframing.
• Helped the growth from 85k clients to 120k (45% growth in 30 months) by leading more than 30 different product updates.
• Brought $ 20 million/year in gross merchandise value (2% of the company's total) by leading two new features launch.
• Doubled the design team pace, by reorganizing the work process and defining individual career plans.
• Reduced the team cost in 20% by reevaluating positions and allocations.
• Enhanced the Core product speed by 3x and user adoption by 71% by leading the migration of ~1.200 screens from a PHP monolith to microservices using specific design and research methods.
• Increased the conversion rate of new customers by 20%, by leading the redesign of the institutional website.

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Head of Innovation and Design

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Responsibilities:
• Envision new businesses and digital products to drive the company's digital transformation.
• Lead the innovation agenda at the monthly innovation committee, with the company's chairman, CEO and vice presidents.
• Estimate ROI, revenue forecasting, and P&L for digital initiatives.
• Product management, innovation program management, and leadership of open innovation initiatives.
• Lead executive and investors reports regarding innovation initiatives.

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Achievements:
• Launched the company’s innovation department by defining its structure, strategy, KPIs and project pipeline. The department was responsible for digital products and open innovation initiatives, comprising 13 people.
• Yielded a total of $ 6.7M in revenue and savings by releasing 7 products.
• Enabled more than 6 million teleconsultations, with savings
around $ 1.2M and an NPS of 88%, by leading the platform design.
• Saved more than $ 1.5M by leading the product team at implementing a new digital medical evaluation.
• Led 5 different proofs of concepts with startups, leading to the hire of two of them as regular suppliers.
• Delivered an average ROI of 140% with the department.

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Service Design Manager

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Responsibilities:
• Executive stakeholder management, including C-levels.

• Market development with international companies.
• Guide multidisciplinary teams in the creation of new services and digital experiences using design thinking and UX design methodologies. 
 

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Achievements:

• Assessed the implementation of an innovation framework for a multinational food company, impacting 8 business units in 6 different countries.
• 25 leaders of a multinational industry trained in innovation methods by delivering an executive training and mentorship program.
• Delivered new services for an international digital payment company to reinvent its relationship with long tail customers.

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Managing Partner

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Responsibilities:

• Lead the Brazilian office operations, including people and finance.
• Executive-level stakeholder engagement.
• Drive client base and sales growth.
• Led project execution, including research, workshops, ideation processes and prototyping validation

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Achievements:

• Guided the launch of 3 new food products for a global company by crafting a new portfolio framework.
•  Delivered new strategic services for a global pharmaceutical company, impacting more than 30 hospitals, clinics, and distributors.
• Designed new services for an Italian food company to create a stronger competitive strategy on the Brazilian market.

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Innovation Program Manager

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Responsibilities:

• High-level stakeholder management, encompassing C-levels.
• New business and sales development with global companies.
• Managed project activities, calendar, and deliverables.
• Led multidisciplinary teams on designing new business solutions using tools like ethnographic research, wireframes, user journeys, storyboards, prototypes and concept layouts.

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Achievements:
• Established a business account worth of $ 3 million, leading five different projects;
• Generated $ 2M in savings for an insurance client by designing digital solutions. The project achieved a ROI of over 270%.
• Designed a digital platform for the leading educational company in Brazil, with more than 3.5 million daily users. 
• Led the design of a mobile app for medical auditing in hospitals, resulting in an organic adoption of 79%.
• Led the redesign of a BPO system for health insurance operations;
• Designed a new customer service strategy and solutions to rethink the call center experience for an insurance company.